Top Beauty Retail Apps in Ireland Q2 2025: Unified Platform Analysis

In the second quarter of 2025, the beauty retail app market in Ireland showcased interesting trends across both iOS and Android platforms. Here’s a breakdown of the performance of the top five beauty retail applications based on data from Sensor Tower.

Boots Ireland experienced fluctuations in weekly downloads, starting at approximately 3.8K and peaking at 5.2K in late May. The app maintained a robust weekly active user base, starting at 156K and witnessing a slight decline to 160K by the end of June.

For LOOKFANTASTIC: Beauty & Makeup, downloads were relatively stable with a notable surge to 3.3K in mid-June. The app's active user numbers mostly hovered around 6K to 9K, peaking in mid-June as well.

Notino: profumi e cosmetici saw a consistent trend in downloads, with numbers ranging from 737 to over 1.5K throughout the quarter. Active user counts followed a similar pattern, starting at around 4.6K and increasing to over 5.6K in mid-June.

Rituals Home & Body Cosmetics had a significant spike in downloads, reaching over 2.1K in early June. However, active users fluctuated, starting at 4.2K and declining to 2.8K by the end of the quarter.

Lastly, The Perfume Shop – TPS App maintained steady weekly downloads, ranging from 465 to 793. The active user base remained relatively stable, fluctuating between 3.5K and 4K throughout the quarter.

These insights highlight the dynamic nature of the beauty retail app market in Ireland. For more detailed analysis and trends, visit Sensor Tower for comprehensive data insights.